Imagine you are tasked with introducing your organization to the concept of Conscious Capitalism as a guiding force for how the organization operates. You will have 20 minutes at the next management meeting to present your findings and answer questions.  

Conduct research on Conscious Capitalism starting with the course texts and resources listed in Week 1.

Create a promotional piece you could use as if you were presenting the ideas of conscious capitalism to management at your company. The following are possible formats for the piece, but you may choose any format that appeals to you:

Presentation, using a tool such as Prezi, Google Slides, PowerPoint or other – your presentation should be at least 12 slides (or equivalent), plus title and references slides (These slide do not count toward the 12-slide requirement.)

Brochure, using a tool such as Microsoft Word, Canva (https://www.canva.com/create/brochures/), Lucidpress (https://www.lucidpress.com/), or other.

Use information from the readings, outside research, or other valid sources to support your views and ideas. You may find it helpful to create an outline for organizing your ideas and sources.

Include speaker’s notes that you would use during your presentation.

Cite all sources used in your promotional piece.

Format references consistent with APA guidelines.

Required Course Materials

Title: Business Ethics: Ethical Decision Making and Cases

Edition: 11th

Authors: Ferrell, O. C., Fraedrich, J., & Ferrell, L.

ISBN-13: 9781305500846

Title: Conscious Capitalism: Liberating the Heroic Spirit of Business

Authors: MacKay, J., & Sisodia, R.

ISBN-13: 9781422144206